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ME PROTOCOL
The Open Rewards Layer for the Digital Economy
Book a hotel in Bangkok with rewards earned at restaurants in Vienna - the Me Protocol turns any reward into a universal reward that can be redeemed across offers from any connected brand. Its unique Automated Market Maker (AMM) enables seamless, 'trustless interoperability' between reward systems, allowing global reward redemption.
WHY THIS PROJECT, WHY NOW?
99% of rewards programs are closed, leading to 70% of rewards going unused and $100B in unrealized value. The Me Protocol’s ‘trustless’ system allows any brand to open their program and unlock value through a simple API, enabling infinite scalability without altering existing rewards or negotiating with other parties.
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